VIRGIN AUSTRALIA: 11 million Frequent Flyers and double points promotion
You may have read the article about Nick Rohrlach in the Sydney Morning Herald a few days ago and the saga of his poaching from Qantas. The article fits perfectly with VA’s announcement that it has just reached 11 million members of its Velocity frequent flyers scheme. That’s about 1 million less than Qantas.
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Velocity improvements
It has achieved this 2,000-a-day increase in members by running a range of promotions, including the Qantas member targetted ‘Switch-A-Roo from you know who’ campaign, as well as more rewarding partnerships with Flybuys, Coles, Liquorland, First Choice Liquor Market Bunnings, Officeworks, Target Kmart and Myer.
Rohrlach also has led revisions in the value of points redeemed in the Rewards Store, launched a Business Flyer scheme, cuddled up to banks and taken advantage of new partnership agreements allowing additional points earn and burn with 7 airlines, including United Airlines, Qatar Airways, Virgin Atlantic, Etihad Airways, Singapore Airlines, Hawaiian Airlines, and Air Canada.
Latest Promotion: Double Points
You have 109 days (until Midnight Wednesday, 14 December) to activate this deal and book a flight for travel through until October 23, 2023. That’s 10 points versus the usual 5 per dollar spent. This might be the one advantage of currently high airfares – you get more points!
You need to be booked on Virgin Australian metal – partner airlines don’t qualify, so it will have to be on domestic or Virgin’s short-haul international. Another thing to remember is those double points apply to doubling the base points earned, not those extra bonus points you may get because of your Silver and above Frequent Flyer status.
2PAXfly Takeout
This is another timely reminder to wear your seatbelt when seated. Holding you close to your seat will protect you from the sort of injuries sustained on this flight, when unsecured passengers flew to the ceiling of the aircraft, and then came crashing down once the ‘drop’ ceased.
The hope will be that this is an anomaly – a ‘freak accident’ in casual parlance. If it is a systemic error either mechanical or electronic, then this is a larger concern for the airlines that fly Boeing Dreamliner 787 aircraft. Let’s hope it isn’t. If it is, it will pile on the woes to Boeing’s existing stack.
Damn it! I nearly always miss out on these kinds of offers. I booked a Virgin airfare roughly a week ago!
Suppose I will just need to hang out for the next Qantas double status credits offer!
What did you say?