Icelandic Air: Middle finger to the Meta-verse

If you are a follower of social media, you will know that Facebook has now been renamed ‘Meta’ and that Mark Zuckerberg who founded Facebook has declared his faith in the virtual reality ecosystem of the ‘Metaverse’, where he sees the future of social media heading and is backing that vision with US$10 billion.

To demonstrate what he is investing in, he showed a really bizarre video, which none of his PR team should have allowed to be seen, ever:

Iceland Trolls the Metaverse with Icelandverse!

Iceland is a pretty small country in terms of population, but they punch far above their weight in viral tourist advertising, and this is just another example.

My advice is to watch the Mark Zuckerberg video on Facebook (link in the caption below his image) until you can’t cringe anymore, and then move on to the much better Icelandverse promo ad. It’s much better, and also makes you want to travel to somewhere real.

2PAXfly Takeout

I love digital, except when my phone dies, which happened to me on the last night of my recent visit to New Zealand

I wonder how expensive it is to go to Reykjavik? Oooh! only AU$7,000 in business, with 2 stops and a total trip time of 51 hours!

Oh and that here image at the top of the page is care of Iceland Tourism.