Alaska Airlines: New 80s inspired safety Dance promo

Talk about lighter than air, but we all deserve a good distraction in these times.

Here’s something to give you a dose of joy for at least a minute.

The promo resurrects the 1982 Men Without Hats single “Safety Dance,” casting 10 real Alaska Airlines employees promoting the safety measures that make up Alaska’s ‘Next-Level Care’.

2PAXfly Takeout

The aviation industry has a difficult road ahead when it comes to sustainability. It’s going to require a relative revolution in technology, with ‘electric planes’ or hydrogen planes, or some form of jet engine that doesn’t require a carbon based fuel. And that is going to require the development of an alternative to jet engines probably.

It’s a big ask. It will take time to develop.

This move to home grown and manufactured SAF is a first step – maybe even a baby step in a very long road of innovation. In the long run, US$200 million won’t even touch the sides.

Back to work everyone. You’ve had your fun.