Qantas: Is after all of your Business Flyers, Virgin Australia
Yesterday, I listed the Qantas grab for Virgin Australia’s premium passengers via a Fast track Status Match as part of an omnibus article on Qantas. It was sparked by a feature in the Australian Financial Review by Lucas Baird.
It now looks like he might have known something the rest of us didn’t. That Qantas had bought a wraparound cover for the Weekend Edition of the Australian Financial Review,
The final paragraph says it all:
‘Move your frequent flyer status to Qantas so we can bring you closer t your dream trip’
The offer as I have detailed elsewhere invites a status match to Qantas Gold status for flyers that have a similar status or higher on a range of airlines, including Virgin Australia. Given that there is virtually no international flying going on at the moment, this tactic is clearly targeted at Virgin Australia frequent flyers to swap to Qantas. All they need to do is accumulate 100 status credits in a 90 day period.
Remembering that you can cancel and rebook any fares through to the end of February 2022, this offer is worth booking some speculative travel.
I usually value status credits over points, but triple points is a good deal. Anyway if a good bonus status credits deal comes up – I can always cancel my triple points booking and rebook using the credit to gain the the status deal. Sorry guys, you can’t combine deals.
Qantas didn’t come down in the last shower, so don’t expect this triple points deal to be giving you the best fare prices (I haven’t checked this), and the same applies to those double status points offers if they return. I have no inside knowledge, but a triple points offer, often comes just before a double status credits offer. Just sayin’.
Always the smart marketer, Qantas is making a direct assault on Virgin Australia’s (VA) premium frequent flyers who occupy Gold and above status by directly offering them a status match challenge in a wraparound cover to Australia’s premier business magazine on its day of largest circulation.
Audacious – certainly. Successful – in the bag.
Jayne over at VA must be fuming.
Triple points don’t kind of cut it with your business flyers.