SINGAPORE AIRLINES: Bringing Caviar Service to Business Class?

According to Aaron Wong over at The MileLion, Singapore Airlines has issued a call for tender via its eProcurement portal, seeking suppliers of ‘farmed caviar for Business Class.’

Get back in the queue, Krug and Book the Cook. Singapore Airlines appears to be introducing a touch of fish egg luxury into its Business Class cabins. Queue the caviar.

Caviar for the pointy end masses

Traditionally, caviar has been the preserve of First Class cabins to the delight of their passengers. But it looks like caviar is edging down the cabin hierarchy.

Qatar Airways added 15 grams of Baerii caviar to its Business Class meal service in August 2024. The Abu Dhabi-based airline paired it with Balik salmon, melba toast and the usual accoutrements.

In January 2025, Thai Airways added a 10-gram tin to its Business Class service, often pairing it with a tartare or foie gras appetiser.

In the Business Plus cabin race, United Airlines Polaris Studio on its Boeing 787-9s is due to introduce Ossetra caviar later in 2025.

If Singapore Airlines follows through, it will be joining the club, possibly minus the mother-of-pearl spoon as in First Class. Also, don’t expect a 30-gram jar. If we use its rivals as a benchmark, it suggests 10–15 grams, possibly, as a garnish rather than a full service.

What Singapore Airlines Does in First Class

Currently, SQ serves Kaluga Queen Osetra caviar from Hangzhou, China, a farm that also supplies 21 of Paris’ 26 three-Michelin-starred restaurants. In First, it’s presented with blinis, chopped egg yolk, egg white and crème fraiche. You can even pocket the spoon.

In Business, think of something more restrained. Perhaps caviar topping a tartare appetiser on a Sydney or London run, not on your 45-minute Kuala Lumpur hop.

Routes and Rollout

The tender closed on 12 September 2025, so it’s possible that SQ could debut Business Class caviar before the end of the year. Expect it only on longer flights between Singapore and Australia’s east coast, New Zealand, Europe, the US, and maybe the Middle East.

It would also align nicely with SQ’s next-gen Business Class seat, scheduled to debut in Q2 2026.

Why It Matters

For Singapore Airlines, the move isn’t just culinary theatre. It’s about keeping pace in the premium-cabin arms race, where airlines increasingly use food and wine to differentiate at the sharp end.

For travellers, it’s one more reason to pick SQ Business when weighing up your options from Sydney or Melbourne to Europe or North America. Just don’t expect bottomless tins of sturgeon roe.

2PAXfly Takeout

Singapore Airlines doesn’t tend to float tenders for fun. If caviar’s on the procurement portal, chances are it’ll soon be on your tray table.

And while many will roll their eyes at the indulgence, in the high-stakes battle for Business Class passengers, a few grams of roe can tip the scales, more than a few dollars discount on the fare.