New uniforms have already been announced.
Actual business class seats on domestic aircraft - again not news - already announced for Perth-Sydney route.
New logo - its just 'Virgin' with 'Australia' after it - like 'Virgin Atlantic' or 'Virgin America' . . . I'm actually yawning.
And the way the 'Virgin' works on the tail is not a great solution. I was not impressed when Qantas spent whatever millions on re-branding to change the flying kangaroo so that the feet weren't bisected by the horizontal tail flaps - but this application of the Virgin brand with the 'V' cut off is just plain ugly. The white body - clean and nice, but it will look like Emirates, or Thai, or Asiana, or Cathay.
The one thing that is an innovation is a real business class - but strangely not a lot of detail yet.
That's the launch video - not a lot of information.
To paraphrase a catch-cry from their new website: Lets hope that they have '. . . really only just started – there is plenty more to come'. I hope - Qantas needs the competition if passengers are going to be the winners.
For a different view - see Elizabeth Knight in the SMH/Age business section.
Sources Virgin Australia, Australian Business Traveler